Our Story
Hi, I’m April ~ the hands and heart behind Hailure
Hailure began in 2019. It started as a small venture with my daughter, selling rebranded cosmetics. It was something we shared, a simple business, but full of hope and bonding moments
When she eventually became busy with school and had to step away, i found myself at a turning point, unsure of what to do next. Instead of stopping, i chose to start again, because i didn’t want to let go of the brand we had already built and the foundation we started.
With no formal background in sewing, i slowly taught myself how to create scrunchies, at a time when they were in demand. What began as curiosity turned into late nights of learning, practicing, and improving.
Soon, I started selling them on the orange app, and little by little, orders began to grow. I also offered wholesale, reaching more people than I ever imagined.
From those humble beginnings, i have now sold more than 20,000 pieces, each scrunchie representing patience, perseverance, and a step forward in my journey. But creativity doesn’t stand still.
Wanting to grow and challenge myself more, i explored new designs and products.
In November 2024, i started sewing pouches. a new chapter that allowed me to express more creativity and attention to detail. From there, Hailure naturally evolved into offering custom-made pieces, where every item becomes more personal and meaningful.
Hailure creation is carefully crafted with intention and love. Behind every stitch is a story of a mother who kept going, who learned along the way, and who turned a small beginning into something truly her own.
Hailure is not just about handmade products. It’s a journey of growth, creativity, and passion sewn into every piece.
Thank you for being part of this journey.